Bilingual Leadership: Session 2
AI as the Creative Director of School Communication
Strategic Focus
This session explores how AI can personalize school communication, fine-tune tone, and generate creative ideas for staff, students, and parents.
Key Concept: Tone
Beyond role, audience, format, and context, tone is the emotional layer of any message. AI can transform dry administrative texts into empathetic, motivational, or respectful messages.
- Examples: formal, friendly, caring, motivational, humorous, firm but respectful
Practical Exercises
- Growth-Oriented Feedback: Deliver constructive messages using the sandwich technique, a powerful question, and a small actionable step
- Creative Idea Lab: Generate 3 fresh ideas for school events with a catchy title, execution plan, and student roles
- Parent-Facing Microcontent: Write short posts for school channels with a hook, normalization, and 3 practical tips
Weekly Mission
- Managers: Write a respectful appreciation or feedback message for a staff member
- Deputies: Send a group message to parents about a behavioral or health topic
- Counselors: Design 2 ideas to energize school spaces or student engagement